Are you Growing Yoga in Your Community by Rick Devereux

Most studios and clubs offer classes that appeal to those who are interested in yoga, or in trying yoga. But only 16 million Americans do yoga, and it can benefit 160 million or more - especially the aging baby Boomer population, including MALES. How many Boomer men come to your classes? Do you market introductory classes for aging male Boomers, retirees and seniors that address their issues of inflexibility and diminishing capacity to perform, to be active, to manage stress? If you are not thinking like this, you will miss the future, and a lot of income your studios could generate in the countless unused hours you have during the week. Are You Communicating the BENEFITS of YOGA to Your WHOLE Community, or Offering Classes to Those Who Already Benefit? Rick Devereux